HAPPY NEW YEAR!
SEO INTEL LITE • COVENT GARDEN OPTICIAN
Hey, Covent Garden Opticians!
Your January metrics are ready.
Your January metrics are ready.
Thank you for sharing with us that you’re a new independent business and that your goal is to build a solid foundation for growth! That really helped us to see what you need to prioritise this month.
We’ve focused on the root of how people find opticians online, and then next month we’re going to take a deeper dive into how we can spruce up your services pages to make sure they’re doing as much as they can be. Some of these keywords are ones we would recommend getting used to using by default as part of your branding language. For example, “eye test,” is a phrase that’s ultimately a core pillar of your field!
If you have any questions, or need any advice, just let us know.
How to use keywords effectively:
Long gone are the days of stuffing everything online with keywords and raking in traffic. And, in all honesty, we’re happy those days are behind us.
When using keywords, always think about your intent and how they’re going to benefit your audience. These are the terms they’re actively looking for and making sure they’re landing where they want to is the key to turning visitors into leads and leads into loyal customers.
Given that it is your first month practicing (congratulations), we would recommend making a list of all of the pages and posts on your website (and those that you want to be on your website). From there, see if you can build a spider web to funnel your audience to where you want them to go. With this method, a blog about how much an eye test costs becomes a major funnel.
Remember: Always use keywords where they fit naturally.
1
'eye test'
Best for: Building the core foundations of your business.
Search Volume:
Difficulty:
2
'kids eye test'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
3
'free eye test'
Best for: Drawing traffic to your NHS services.
Search Volume:
Difficulty:
4
'NHS eye test'
Best for: Drawing traffic to your NHS services.
Search Volume:
Difficulty:
5
'how should glasses fit'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
6
'book an eye test'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
7
'OCT testing for eyes'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
8
'eye test for driving'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
9
'how often should you have an eye test'
Best for: Driving conversions, as part of an internal link strategy.
Search Volume:
Difficulty:
10
'how much does an eye test cost'
Best for: Driving conversions, as part of an internal link strategy.
Search Volume:
Difficulty:
Blog Post Ideas
The Best Raw Dog Food Options for a Healthier Dog
In your industry, most of the transaction-focused keywords are currently focusing on ‘complete raw dog food options’. I would recommend writing a blog post on the best options and what it is that makes them the best, informing your audience while driving traffic to your product pages.
A Beginner's Guide to Raw Dog Food
A lot of the topic searches within your industry are people wanting to either learn or investigate, meaning there’s a huge opportunity to catch people right at the start of their journeys.
How to Transition from Dog Biscuits to Raw Dog Food
For this one, I’m thinking primarily about how you could begin to establish your brand as one that doesn’t just sell raw dog food, but one that really appears to want to inform their audience.
Local SEO & Low Traffic Keywords
Local Keywords: To connect you with leads in your area.
Low-Competition Keywords: To improve your chances of ranking.
1
'DVLA eye test chart'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
2
'astigmatism eye test'
Best for: Funnelling people to your services.
Search Volume:
Difficulty:
3
'eye test London'
Best for: Finding local leads.
Search Volume:
Difficulty:
4
'London opticians'
Best for: Finding local leads.
Search Volume:
Difficulty:
5
'opticians Covent Garden London'
Best for: Finding local leads.
Search Volume:
Difficulty:
Internal Linking Recommendations
How Often Should You Have an Eye Test?
Services Page
With either a blog post or an FAQ, you can easily funnel people from questions like this to your own services.
DVLA Eye Test
Chart
Services Page
This is so easy to rank on that a quick introductory blog with a picture of an eye test chart would be a nice opportunity for growth.
Enjoy Your January!
Any Questions?
If you have any questions about January’s findings or how to implement them, our team is happy to help!
Need Help?
Our team is available to help with both SEO blog writing and wider internal link building strategies, if needed!
SEO Intel Lite
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